Most UK riders consider DMR bikes as the real deal for mountain biking. For over 25 years, these individuals have been crafting robust, resilient bikes and components, demonstrating a keen understanding of what British riders require.

DMR, short for Dirty Mountain Riders, has earned a reputation as a UK-based brand that crafts robust bikes and components. Experienced riders helped design these bikes to handle the rough, rowdy terrain of the British countryside with confidence. DMR gear has achieved cult status among dirt jumpers, enduro riders, and trail shredders alike. DMR builds these bikes for real-world riding, with no compromises on toughness, style, or performance.
Why DMR Bikes?
Take the DMR Rhythm Pro dirt jump bike, for example. This bike has become a favourite among pump track slayers and dirt jump specialists. With tight geometry and clean styling, it’s no surprise that top UK riders have tested and trusted this confident-sending machine. Then there’s the DMR Sect Pro, a hardcore hardtail deeply rooted in UK trail culture. DMR built this steel bike for aggressive riding, perfect for climbs, descents, and Midlands off-piste singletrack adventures.
Of course, it’s not just the frames that make DMR legendary. The brand’s Vault pedals have earned their reputation as the most loved flat pedals on the market. A massive platform, insane grip, and a design that riders can fully rebuild ensure that riders can push hard without worrying about durability. Names like Sam Reynolds and Brendan Fairclough trust them; they’ve become an essential piece of kit for anyone serious about running flats.
What sets DMR apart is its commitment to British riders and British trails. These bikes and components are designed with the UK’s toughest, muddiest, root-covered trails in mind. They are functional, entertaining, and built to last. DMR bikes are ideally suited for any environment, whether you are navigating the trails in Cannock Chase or constructing ramps in your friend’s backyard. Run by riders, not suits, DMR tests and fine-tunes every product on the trail, not in a boardroom.
DMR BIKES, PEDALS, AND PARTS
Pedal performance is another area where DMR shines. Their Vault pedals are a favourite among riders, offering a massive platform, insane grip, and a design that allows riders to fully rebuild them. And if you’re after something a little different, the DMR Bike Sidekick pedal is another excellent option for those who want a reliable and durable setup for every ride. DMR bike pedals won’t let you down, whether you need precision control for technical trails or a solid setup for jumps.

At Midlands MTB, you will get DMR gear and expert help to build your dream setup. From custom Trailstar and Sect builds to pedal upgrades and component swaps, we tailor bikes to fit the rider’s needs. Whether you’re looking for a complete DMR build or parts, we have the expertise to make it happen. Additionally, our aftercare and service packages ensure that your bike runs smoothly long after you’ve left the shop.