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Lapierre Bikes

As Staffordshire's leading Lapierre dealer, we have access to the full range of Lapierre bikes.

We stock a good range of Lapierre bikes in our store.

We also offer 0% finance on their 2024 bikes

is abicycle manufacturing company based in Dijon, France. Lapierre bicycles are ridden by French UCI World Teams Group ama–FDJ and FDJ Suez Futuroscope. Their mountain bikes have been notably ridden by Nicolas Vouilloz and he has been involved in the development of the bikes.


The company was founded 1946 by Gaston Lapierre in Dijon. His son, Jacky, took over management in 1960, and a new factory was built in 1972.

Lapierre is owned by Accell Group. Accell bought a 33% stake in January 1993, followed by the rest in April 1996.

In 2007 Lapierre started distribution in theUnited Kingdom. Distribution began in Canada with the 2010 model year.

They now produce over 90,000 bicycles a year at three locations in France.

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